GDV.calculator

Development Sales and Marketing

Sales and marketing sits in the residual stack at typically 4 to 6 percent of GDV. Estate agent 1 to 1.5 percent plus VAT, legal £1,000 to £2,500 per unit, 10-year warranty 1 percent of build cost, show-home fit-out capitalised over the scheme.

Working bands

  • Estate agent: 1 to 1.5 percent of GDV + VAT (sole agency). 2 to 2.5 percent multi-agency.
  • Conveyancing legal: £1,000 to £2,500 per unit.
  • Warranty: LABC, Premier or NHBC at 1 to 1.5 percent of build cost.
  • Show home: fit-out £50,000 to £150,000 on small schemes, capitalised.
  • Marketing collateral, CGIs, brochure: £5,000 to £25,000 fixed scheme cost.

When sales velocity matters

Slow stock (Cornwall, conservation areas, large family flats outside core London) needs a 3 to 6 month sales-period extension on the appraisal. Finance interest continues to roll-up during this period and erodes PoC fast.

RICS Valuation Global Standards (Red Book)· Effective 31 Jan 2025Appraisal model reviewed by Oliver Wakefield-Smith (data integrity) with chartered-surveyor (MRICS) and CTA tax review. No affiliate links.